CTI | Consumer Target Index
An syndicated study carried out by our company on a regular basis starting with the year 2013.
Covered criteria:
- Consumption of 70 categories of products and services
- The social-demographic profile
- Psychographics
- Mass-media use
- Radio stations audience
- Advertising perception
- Lifestyle & hobby
STUDY DESIGN
Target Audience
Urban residents of the Republic of Moldova aged 12–65 years.
Sample Design
A multistage, stratified probability sample with quota-controlled respondent selection at the final stage. Quotas are applied by region, city size, gender, and age.
The survey covers 47 urban areas across Moldova.
Sample Size
1’200 respondents per wave
2’400 respondents per year
Fieldwork Frequency
2 times per year
Data Collection Method
Mixed methodology
| Wave | Fieldwork | Results Delivery |
| Spring | March – April | June |
| Autumn | September – October | December |
THE STUDY COVERS
FMCG
Food products
Confectionery
Soft drinks
Alcoholic beverages
Household care products
Personal care products
Cosmetics
Pharmaceuticals
Home appliances
Electronics
Financial Services
TELCO
Retail
Pharmacies
Other FMCG & service categories
Media measurement
Internet websites
Radio stations
TV channels
Social-demographic profile
Gender, Age, Education, Occupation, Employment status, Civil status, Income level, Household language, Region, Children under 12 years