An indicative number of researches are carried out by our company on a regular basis starting with the year 2013. The study Consumer Target Index (CTI) is the only source of information about the following criteria:

 Consumption of 60 categories of products and services
 The social–demographic portrait
 Psychographics
 Mass-media use
 The radio stations audience
 The print editorial offices audience
 Advertising perception
 The life – style, free time

FEATURES OF CОNSUMER TARGET INDEX (CTI) RESEARCH:

General population: dwellers of the cities of the Republic of Moldova aged between 12 and 65 years.

Sample: multistage, stratified, individual, using the method of recruiting quotas of the respondents after last stage. Quoted parameters: the region where it lives, city type, gender, age. The sample includes 47 cities.

Population sample: 1200 respondents in a wave of research (2400 respondents per year).

Frequency: 2 times per year.

Method: Telephone surveys (CATI)..

Date of the work in the field and the date of presentation of the results:

The wave	Field works	Presentation of results
Spring (1-st wave)	1-30 March	30 April
Fall (2-nd wave)	1-30 September	30 October

 

MAIN INDICATORS OF USE OF GOODS AND SERVICES IN THE STUDY CОNSUMER TARGET INDEX (CTI):

 Food Moving Consumer Goods (Food, Confectionery products, Soft drinks, Alcoholic beverages, Household chemicals and other products for home, Hygiene products, Cosmetics, Drugs, etc.);
 Long use goods (household equipment, Electrical equipment, media, etc.);
 Services (Financial Services, Mobile telephony, Shops, etc.).
 Internet sites audience;
 Weekly radio stations audience;
 Daily radio stations audience;
 Press audience during the half year;
 Press audience of an edition of a publication;
 Social – demographic portrait (Gender, Age, Education, Occupation, Social status, Civil status, Income level, The communication language, Region).

BASIC INDICATORS ON THE AUDIENCE OF RADIO STATIONS WITHIN THE STUDY CОNSUMER TARGET INDEX (CTI):

 Weekly radio stations audience;
 Daily radio stations audience;
 The quota of radio listeners.

BASIC INDICATORS OF THE AUDIENCE OF WRITTEN PUBLICATIONS WITHIN THE STUDY CОNSUMER TARGET INDEX (CTI):

 Press audience during the half year;
 Press audience of an edition of a publication;

SOCIAL-DEMOGRAPHIC INDICATORS WITHIN THE STUDY CОNSUMER TARGET INDEX (CTI):

 Social – demographic portrait (Gender, Age, Studies, Occupation, Social status, Civil status, Number of persons in the family, Children up to 12 years, Age of the children from the family, Income level per person per month, Communication language of the family, Region where they live);
 City type.