The questions are addressed to the organization’s staff. Companies are selected according to criteria proposed (field of activity, the number of employees, annual income, respondent position etc.). In cases where the number of organizations that meet the requirements, is too small, the survey can be complicated. The opportunity to demonstrate visual materials has great importance in obtaining expert opinion.

ADVANTAGES OF B2B INTERVIWS

– Ability to receive information from professionals, specialists;
– Ability to receive expert opinions, and opinions that come from the association of experts;
– Ability to check assumptions and thoughts already existing in the discussion with collaborators of the organization.

DISADVANTAGES OF B2B INTERVIWS

– The exposure of obtained results in the current professional field study that influences the myths and settings, as well as the subjectivism of perception of survey data.