An indicative number of researches are carried out by our company regularly annually. The study Media Index Study (MIS) is the only source of information about using the media in general and about every media source in part.
BASIC CRITERIA IN THE MEDIA INDEX STUDY (MIS) RESEARCH:
Social – demographic portrait;
The use of mass – media in general;
The audience of internet sites;
The audience of radio stations;
The audience of written publications;
The audience of TV channels;
The audience of external advertising;
The audience of the shop’s interior advertising;
The audience of the advertising of/inside buses;
The audience of advertising spread on streets;
The audience of advertising sent at home.
BASIC SOCIAL – DEMOGRAPHIC INDICATORS WITHIN THE STUDY MEDIA INDEX STUDY (MIS):
Social – demographic portrait (gender, age, studies, occupation, social status, civil status, the number of persons in the family, children up to 12 years, the age of the children from the family, income level per person per month, the communication language of the family, the region where they live, city type.
THE FEATURES OF THE STUDY MEDIA INDEX STUDY (MIS):
General population: dwellers of the cities of the Republic of Moldova aged between 12 and 65 years.
Sample: multistage, stratified, individual, using the method of recruiting quotas of the respondents after last stage. Quoted parameters: the region where it lives, city type, gender, age. The sample includes 47 cities.
Population sample: 1200 respondents in a wave of research (2400 respondents per year).
Frequency: 2 times a year
Method: Telephone surveys (CATI).